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WHAT YOU NEED TO KNOW ABOUT INSTAGRAM ALGORITHM




Did you just hear algorithm and think about mathematics?  Its not as hard as your class room mathematics, I will break it down.

The Instagram algorithm is simply a robot that decides what you see in your Instagram feed when you are on the platform.


This robot takes data from your past behavior to create a unique feed for you.


Before now we used to have a chronological Instagram Algorithm, but because they want to improve users experience, they are personalizing the feed for everyone- showing users just what they are interested in.


Below are the factors that determine what you see in your Instagram feed:

INTEREST

Instagram shows just what you are interested in.
Let's say you are following Fifaworldcup, bbcsport, supersport and you are always checking their pages to stay updated on everything World Cup.

They will show more soccer and World Cup related posts from other pages in your feed and explore page.


RECENCY

How recently the post was shared, with prioritization for timely posts over weeks-old ones.


RELATIONSHIP

Your relationship with the people who shared the post, with higher ranking for people you have interacted with a lot in the past on Instagram, such as by commenting on their posts, liking , saving or being tagged together in photos.


FREQUENCY

How often you open Instagram, as it will try to show you the best posts since your last visit.

FOLLOWING

More following, more post in your feed.
If you follow a lot of people, Instagram will be picking from a wider breadth of authors so you might see less of any specific person.

USAGE

How long you spend on Instagram determines if you’re just seeing the best posts during short sessions, or it’s digging deeper into its catalog if you spend more total time browsing.


Conclusion

Instagram is not your platform, we are all building houses on Mark Zuckerberg's land and his team can change the Algorithm at anytime.

All I can tell you is to play by their rules and respect the psychology of the people on the platform.

Now that you have Known the factors that determine what you see in your Instagram feed, it only make sense to respect the algorithm.

That being said, below are my tips to make the algorithm your friend:


1- Build your followers around people who are interested in your kind of message.

2- Create and share contents that your followers are interested in.

3- Post when your followers are online.

4- Package your contents  in a form that your community and the algorithm want.


5- Build Relationship with your followers.


Go ahead and put in the work.

Sharing is caring, Kindly share.


About the Author


Henshaw Jacobson spent seven years working in leadership positions in sales and marketing with three different companies.

Today, Henshaw  helps businesses and individuals gain visibility, grow influence and make money using creative strategies and digital tools.

He is a digital marketing professional, social media consultant and Instagram specialist.

He is the founder of QliqMedia, a digital marketing agency in Port Harcourt on a mission to help brands connect with their target audience on social media and sell online without struggle.


Connect with him on Twitter, IG and Facebook @henshawjacobson

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