Skip to main content

IT'S MARKET ENTRY DAY! CHOSE YOUR WALKING STEP


We called him "Uncle Sunday (One-leg up)" as kids. He had a funny way of walking that amused us yet thrilled us to imitate him.

On some days, we would tiptoe behind him as we imitated him while he walked past Idris Adebisi Street that accomodated our house. Adults who caught sight of us would chase us but we were not going to be kept away from walking like "Uncle Sunday (One-leg up)."

When we gradually came to our teenage age, I overheard my older cousins talking about him. "Uncle Sunday (One-leg up) walked the way he did not because he was a 'cool guy,' rather it was due to an accident that required a hip surgery to correct his walking step.

I felt ashamed and wished we had never imitated him.

People walk with different gaits. From a shuffle to long strides to a strut, a bounce, a hobble, or even a slight limp. It just takes observation to spot it out. This walking pattern also determines the rhythm and pace at which  people walk.

Producers and service providers also walk in different patterns. Observing and being able to replicate this in your SME also helps to give you an advantage over your competitors.

Among non-alcoholic beverage producers, Coca cola was the first company to venture into this. It is safe to say that they dominated the market entry by taking a first step.

But when one brand has gained first entry, how does another gain access? Simple, throw a stone in the cycling wheel by causing disruption.

Disruption could be through providing what the first had failed to do, lower your prices to gain a market  base, or even build relationship. This causes an interruption in the usual way that the market flow has been. 

Pepsi sneaked in by building relationships. Think about their football academy or use of popular musicians and football stars as ambassadors for their product. They are some sort of Smart Alec. Give it to them!

Just when we thought these two brands had the market all to themselves, Bigi Cola of the Rite Foods household stormed out with their large soft carbonated drinks bottles for a lower price. 

So we are here sitting pretty and sipping from their bottles. No sooner than you imagine, another brand will walk through in it's own kind of walking pattern. 

The Nigerian banks are not left out either; From First Bank, to GTBank, to Access Bank, to Zenith Bank. 

What brand's mode of entry into the market thrills you?
 

Comments

Popular posts from this blog

WHY I WON'T BE BUYING ANYTHING AGAIN FOR A LIFETIME

Heads up, people! 

Walking into a shop to purchase an item does not look appealing to me anymore. This is one of my decisions for the new year being that if something is not worth it then there is no point buying it especially trying to impress another fellow. 

I have chosen to stick to buying experiences rather 'things.' One of my observation is that experiences cannot be stolen or compromised. They stick like your gum sap sticks to a tree. 

So maybe before you buy that expensive Emporio Armani wristwatch or Jimmy Choo shoes, it might be imperative to checkmate if there are experiences that same amout can buy you. Don't get me wrong, it is as clear as crystal that you need to shop for clothings, food, phones or luxury from time to time but bear in mind that your happiness can't be tied to any item. That vibe you get is nothing but a fleeting one . 

“One of the enemies of  happiness is adaptation,” Thomas Gilovich reveals. “We buy things to make us happy, and we succeed. B…

CHIOMA VANESSA : A FASHIONPRENEUR MOTIVATED BY PASSION AND CREATIVITY TO CHART A PATHWAY

Chioma was that child that will send you hiding your clothes and wrappers far away from her reach for the fear that she will tear them in shreds out of the zeal of designing and making clothes. Her first skirt was made at the age of twelve. 
"Nobody taught me to sew, nobody close to me sews, I didn't even know it was a 6 pieces skirt I sewed till I finally went to a fashion school," She says with an air of humour. 


"I also made bags and a pair of slippers from an old Jean material that happened to be my old skirt. My mum marveled at the thought of Jean slippers then but now we see Jean slippers everywhere." She continues. 
Chioma Vanessa who prefers to go by the alias 'God's favourite daughter' is a graduate of the Federal University of Technology Owerri, an entrepreneur and the present CEO of Nessa Design and Stitches (NDS). A young Fashion and Designing outfit that not only makes great outfits but also runs mini fashion tutorials.

Her motivation …

SHOT ON TARGET: FISAYO ENJOYS THE BEST OF BOTH WORLDS, FOOTBALL AND PHOTOGRAPHY

I watched Fisayo click away on his camera between flashes of light. It was at an event about promoting Sustainable Development Goals (SDG's).

I checked some boxes after our interaction. He is industrious, a supporter of social good and very efficient. Call me a stalker of amazing young people and you won't be far from the truth.


Olufisayo Giwa popularly known as African Jaguar and Shot On Target is currently an elite footballer at The Future Academy in Lagos and also a photographer. He is the Creative Director and creative mind behind Shot On Target Pictures.  He practically takes shots on the field and off the field as a photographer.



He identifies as an ardent lover of God with a knack for providing solutions and creating a support system towards developing our country, Nigeria.

"As a kid, one of my favourite toys was a round plastic ball, I grew up having passion for football,.I played it everywhere and was nicknamed after football legend 'Jay-Jay Okocha' for …