Amaka is one of the smartest people I have met. Come to think of it, she was raised in Onitsha, Anambra State and the ever bustling city of Lagos. You can say business sense comes easy to her, having lived in these two cities.
When the year began, she planned to increase her clientele to at least hundred for the year. Lately, she got a ink that also enables her get quality supply of super stylish clothes.
However, the goal of the year has been dwindling. She has been on an emotional roller coaster on why her business has not been going as planned. We all know business has it's good days and it's bad days.
But these... has been bad daaaaaaays. Before we attribute anything to fate and the circumstance. One thing is evident, she has not been making efficient use of her resources that will help her nail her goal for the year.
What in Christ heaven's is she going to do?
There is a very thick line between wanting and needing a thing. With the constant evolution of the market scene, there is a NEED to scale up using digital resources to reach out to the ever increasing global market. There is a need to expand beyond the traditional approach.
Amaka NEEDS some good digital tools to up her game.
So let's do some shopping for Amaka. We can' t afford to let her 'disappoint.'
Every business has a face. Think of Apple, Facebook, Tesla and Virgin, and Steve Jobs, Mark Zuckerberg, Elon Musk and Richard Branson spring to mind. These companies are not only world-famous and influential, but they also had a strong brand influenced by the founders. Everyone has a brand, and everyone is a brand. The way you talk, the way you respond to emails, the way you introduce yourself, the way you write is your brand.
When small businesses get started, their focus is often on how to get their first group of customers through the door. They may rely on traditional forms for a start While this strategy may bring in a trickle of business. There is a better and easier way.
Small businesses should consider the huge marketplace of prospects online. No small business, no matter how new, should overlook this vast marketplace.
The group of potential customers that are found online is a much larger group of people than you are likely to be able to attract locally. Using digital marketing, you can reach an enormous audience in a way that is both cost-effective and measurable.
Amaka has heard countless times that 'there is no time to check time" but she didn't take it serious.
Doing the same thing over and over again doesn’t make you productive. Doing the thing that can be done by software is a waste of time that will cause huge regret. If you can’t execute something using software, learn to delegate it.
Automation offers flexibility, less time being alloted to tasks and of higgher productivity and profitability.